Photos, Graphics and Logos: Why Use Them?

Photos, graphics, and logos; images are important. Web content creators, online marketers, e-commerce merchants, and other digital professionals know this because these images can emphasize their work's effectiveness.

As long as the images are of excellent quality, they can quickly deliver a vast amount of information. Because they're more engaging compared to plain text, people want to pay attention to them. And whether the message is actually simple or complex, they can make it more understandable and meaningful.

Fortunately, there are easy-to-use and free web-based graphic design tools out there. These include Canva, Piktochart, and Snappa.

Why Are Images So Important For Your Site?

18 Aug 2021

The purpose of images on your website is much more than just to make it look nice.

Because we are visual creatures, pictures capture our attention and elicit emotions and pull us in. As a result, having engaging graphics on your website increases the likelihood of visitors viewing and clicking on it.

Reasons Why Images Are Important For Your Website

There are a variety of reasons why images are crucial for websites and how they would benefit you. Take sportsbook sites, for instance. The majority of their content is images. Information is made accessible and captivating, preserving the user's time and effort.

For more examples of how to correctly utilize images on your site, you can check out

Let’s take a look at a few reasons why images can make or break your site.

Improved Search Engine Positioning

Images can help with search engine indexing. More material for SEO reasons may be found in the captions you use to identify your photos. If the material is an accurate description of the image with specific additional keywords, it will appear in both online and image searches, increasing your chances of being found.

Your service or product is brought to life.

The imagery on your website conveys stories, allowing visitors to imagine themselves using your service or product. Go for pictures that portray good feelings and, if possible, include people, both of which have been found to increase conversion rates.

Increased visibility in social media.

High-quality photos have the greatest chance of being spread, liked, and discussed by visitors. So it is best to make sure that everything you're sharing is of the highest quality, as this will help you grow your business.

Increase dwell/ engagement time

Images are an important element of any website's content strategy. The best photos serve as informational tools and both eye candy. The amount of time visitors stay on a website is a user interaction indicator for Google and a search ranking criteria. Therefore the images must be closely related to the site content.

Images are preferred above text by most people.

Visual content is convenient. People prefer to scan an image than read a large amount of text, which requires effort and time. Web standards are constantly evolving, affecting users' expectations of a website. People now want to socialize, be entertained, and feel connected on a personal level. Utilizing various media to engage users is essential to build efficient, appealing, and personable websites.

What makes a successful image?

  • Size
  • Zoom
  • Multiple angles and rotational views
  • Background/ Surroundings
  • Display the product in action
  • Demonstrate the product in the setting where it will be utilized
  • The image's point of focus


Images may enhance the user experience and assist in delivering vital information in a more digestible manner after the visitor has arrived at the website. Guests will be far more inclined to stay on your website.

The Importance of Logos

28 Jul 2021

A logo showcases your brand. It allows customers to remember you in a positive light. Designing a logo for your business is a crucial step. It needs to be appropriate for the message you want to convey. A memorable design is critical, and it should be simple yet engaging.

Why Avoid Using Stock Photos?

16 Jun 2021

The use of photos on a website can attract visitors and keep their attention longer. However, if web designers only use stock photos, it can show a lack of awareness of what potential customers want. People soon get to recognise the same images and will assume the site is not authentic.

Graphic Design Made Easy

10 May 2021

There are several graphic design elements, including line, form, balance, shape, and texture. Once these fundamentals are grasped, it makes the concept more accessible and allows web developers to create stunning graphic designs without any formal training. The use of free visual design tools can help with the process.